| 
I had the fortune
of meeting Ben McConnell last summer when we brought him in to speak
about Creating
Customer Evangelists to the Twin Cities chapter of Fast
Company's Readers' Network.
Here are the
tenants of
CreatingCustomer Evangelists:
Customer plus-delta: Continuously
gather customer feedback. -
Napsterize knowledge: Make
it a point to share knowledge freely.
- Build
the buzz: Expertly
build word-of-mouth networks.
- Create
community: Encourage
communities of customers to meet and share.
-
Make bite-size chunks: Devise
specialized, smaller offerings to get customers to bite.
- Create
a cause: Focus
on making the world, or your industry, better.
The book goes
into much greater detail and actual experiences and success stories
for each and overall CCE success stories. Well researched and worth
the read.
 Turning
To One Another: Simple Conversations To Restore Hope To The Future
by Margaret J.
Wheatley
Want to start
having real conversations with people?- get this book!
Here are some questions, conversation starters, and beliefs that
Wheatley offers that resonated deeply with me and I hope you as
well:
"Are
you becoming someone you respect?"
"Do you feel a vocation to be fully human?"
"The cure for dispair is not hope. It's
discovering (and conversing about) what we want to do about something
we care about."
 Six Thinking Hats:by
Edward De Bono; 173pages
- I read a chapter per workout on the stairmaster -seemed to work
out just fine.
De Bono resets
the way meetings function to communicate information, brainstorm
and create new ideas. It has been nearly 15 years since it was first
published. The revised edition brings in real world examples of
this work with phenomenal success. Using this method he shows how
what would have been a frustrating four hour meeting can be reduced
to 45 minutes with impact and intention.
For more of the review check out Living
Intentionally Vol1No4
 The
Four Agreements:
A Practical Guide to Personal Freedom
by Don Miguel Ruiz; 138pages
A quick read
in the bathroom. Though the Four
Agreements seem simple; They are very well crafted and
build upon each other. It is deceptive how powerful the combination
becomes.
1) Be Impeccable
With Your Word
2) Don't Take Anything Personally
3) Don't Make Assumptions
4) Always Do Your Best
For more of the review check out Living
Intentionally Vol1No3
 How
to Think Like Leonardo DaVinci: Seven Steps to Genius Everyday
by Michael
J. Gelb
A must read for explorers
of all kinds. Fantastic eye opener and brain stimulator. Some
consider DaVinci to be the most gifted person in history. Was it
a gift or a skill? Discover several mind opening concepts, habits,
tools to make you start thinking and dreaming like never before.
 Leading
the Revolution
By Gary Hamel
Incredible! By
far the leader of the pack in management consulting. He is
tired of organizations which evolve, create the double stuff oreo
cookie, "rightsize" and generally burn up old wealth. He believes
we must create NEW WEALTH. This is done through REVOLUTIONARY
thinking. This is a must read for all business executives,
entrepreneurs, change agents and business students.
Think-- Radical Innovation
 The
Courage to Be Rich
By Suze Orman
"People
first, then money"-
an incredibly powerful mantra. What is important in our lives? How
many people have place "Things" above these two items
(Give you a clue its over 90%) Our culture breaths it. Her book
is about clearing away the "CLUTTER" (#1 cause for
financial difficulty in America) in our lives and "clearing
the way" for money to flow into your life. Tips on 401(k)s,
Roth IRAs, marriage, bank accounts, prenuptuals, deaths, homes,
and happiness. I found her on PBS during one of their pledge periods
and was simply enthralled. Concepts like Why do we always choose
some variety of 30yr mortgage? How do Roth IRAs work? Clearing away
Clutter - three easy steps.
More to come . . .
|
